To launch the new Brastemp product lines for journalists and stakeholders, a tailored exhibition was created for each product.

​

Tailor made?

 

That's right. Right at the entrance, the visitors were founding a mosaic panel created by the artist Vik Muniz, gathering several pieces discarded in the junk yards, such as old appliances, among others. Together, the pieces showed up the Brastemp logo.

 

The first environment was created to promote the Brastemp Retrô Frigobar line. The Retro scene, had old posters and a juke box where the user could give his touch by choosing the song to be played.

 

The second tailor-made environment was created to enhance the "All Black" kitchen. A completely dark environment, with only a few orange lights spots. Making it modern, elegant, and innovative.

 

The third tailor-made environment was the "Brastemp Clean" Line. An environment all outlined like a pencil drawing.

 

The fourth and final tailor-made environment was created for the "Active Line". This space as showing the functionality of the "open and closed kitchen" with appliances suitable for the modern world.

 

"Magic Slate" were composing the scenography, and helping visitors to set up their own projects. Three washing machines were also launched and showed in a different way. They were suspended as if they were in the internal mechanism of the machine itself.

 

The main idea was to launch the products as an exhibition, each with its own style, unique concept, and creating an experience for all the visitors.