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ROYAL ENFIELD - BRAZIL LAUNCH

CATEGORY - TEST DRIVE / BRAND ACTIVATION

After an expected 116 years of history, the Royal Enfield brand arrives in Brazil to launch its first store.

And to announce the arrival of this two-wheeled giant, we've provided something unique at the event: The best riding experience represented through #motopurismo.

The scenography brought to the guests, at Galeria Caribé in São Paulo, the brand's tradition alongside the models that have already made and make history worldwide.

The Test Ride was unforgettable for motorcycle enthusiasts. It was held at the Hotel Dona Carolina in ltatiba and Shangrilá in Serra Negra, São Paulo. There were three days of event with 20 Royal Enfield motorcycles, thus setting up his landmark arrival in Brazil.

WATCH THE CASE

3D´s and PHOTOS

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