On the night of April 14, 2016, Brazil would discover, in the ads of the most important TV news (Globo's Jornal Nacional), the new positioning of the Vivo brand, after the GVT purchase. Two large companies would become one.

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But before everyone heard about it on television, it was necessary to tell the news to a very important audience: the employees.

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At Vivo's headquarters in São Paulo, the big surprise was yet to come.

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After seeing the new advertising brand campaign, the 1,200 employees and 350 guests were surprised once again.

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Who would have thought that he would attend a concert by the greatest Brazilian singer and that for that they would only need to take an elevator?

Ivete Sangalo, in the garage.

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Results: 

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35 thousand people of Vivo employees spread across the country, did not expect a day like that. They were surprised by the breakfast, the square with bike food, sweets, juices, ice cream, massage sessions.

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