Vivo is a leading brand in telecom products and services in Brazil. Always offering solutions to connect people and expand communication possibilities, such as, for example, the launch of your 4G in the country.

Who are the first customers of a large company? To launch Vivo 4G Plus we had to reach its employees first. We decided to create an activation at their workplace.

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But how?

 

The launch would be made on the 20th floor and everyone would pass the elevator. We then created the first 4G Plus lift in the country. Fully tuned to stimulate the senses and pass the feeling of speed. LED panels and light effects following the elevator's movement. Special sounds and installed turbines gave more emotion to the scene. The employees experienced all this in a surprising way.

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• 2013 – Gold on POPAI Brasil Awards – Promotional Campaign Category

• 2013 - Gold on FIP (Ibero-American Festival of Promotions and Events)