One of the biggest technology and digital culture events in the world. From 28/01 to 03/02/13 - Anhembi - Sao Paulo.

 

More than 7.600 “campusers”.
More than 160.000 visitors.
More than 500 hours of content in 9 stages.

 

We created the concept and also the manifest “Keep Geeking”.
An invitation for participants to remain restless, dreamers and transformers. Brand activations brought the concept to life at the event.

Full of attractions, the Keep Geeking lounge was one of the most visited places by “campusers”.

 

Check it out the activations:

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• Eco Bike - Smartphones recharged with pedaling.

• Vivo Quiz Machine - Whoever answered right the challenge of the machine took the surprise prize right away. More than 900 winners.

• Best Mobile Player - The biggest mobile game competition at the fair. More than 220 subscribers.

• Desafio 3G Plus Table Tennis - More than 200 subscribers
 
The Content Cube at the Expo Area, open to the public, was also a success. 
Webcelebrities rocked the space.
Vivo Play was a blockbuster with exclusive film previews.
Visitors were able to experience the still unprecedented 4G internet.
 
Sustainability was also present.
In the “Control Power Pack” area, visitors were able to control the appropriate energy consumption of some appliances with a smartphone.

The Vivo Remote Monitoring Service was demonstrated on panels with ecological bins that showed the waste produced by Campus Party being recycled in real-time.

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• 2013 – Silver on AMPRO Globes Awards 2013 - Category “Best Campaign in Marketing and Events”.
• 2013 – Gold on Prêmio Caio - Category “Strategic Marketing for Events.