Comic-Con Experience Brazil is the biggest pop culture event in Latin America, with a lot going on at the same time.

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How to draw attention to the Vivo space, the master sponsor, the leading brand in 4G in the country, and a reference in Internet and fiber optic TV? With brand activations that gave the feeling of being inside Vivo's optical fiber through an incredible "drop simulator". In addition to other attractions, such as chats with the hottest Youtubers of the moment.

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Results: 

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The actions filled the Vivo's space during the 04 days of the event, impacting 142 thousand visitors.