To launch an in-house advertising campaign signed by DM9DDB, in which Vivo's customers were transformed into avatars invading the intimacy of the Team, connected all the time with coach Felipão, players David Luiz, Hulk, Bernard and Pelé in several situations, inside the locker room, at leisure and in the field.
We recreated this universe in the “real world” to mobilize the company's employees to support the Brazilian Team, in a dynamic involving teams from all over the country.

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But how?

 

Vivo's headquarters in São Paulo received a special set design to drew the public's attention since its entry. A football field was set up and those who arrived at the site were invited to make kick-ups.

 

The main reception was turned into a box office, and the turnstiles simulated the entrance to the stadium. The Jules Rimet replica of 1970 was also being displayed to create more engagement.
One of the biggest surprises was in the elevators: people were surprised by Pelé's presence in the building, one of the protagonists of the campaign.

Wearing green and yellow t-shirts, hired promoters and about a thousand employees followed like an organized supporting team crowd, on Avenida Engenheiro Luís Carlos Berrini, to watch the official presentation held at Teatro Vivo - on Avenida Chucri Zaidan. The event ended with a pocket show of the Monobloco band, which managed to rhythm the climate that the country was experiencing, through the song that reflects the joy of the Brazilian fans.