You pix - Bota pra tocar / Vivo Fibra

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The word “bota” means “boot” in Portuguese, but it also means “to put”. In the case, “Bota pra tocar” has a relation with music. In a free translation, would be something like "Put it to play".

 

For the launch of Vivo Música by Napster on You Pix Fair, a booth was developed with some brand activations. 
In these activations, visitors could win gifts if they discover from which musical style the boot from our "boot machine" was, or also if they participate in some workshop sessions held inside the booth, where they could learn how to create their own music and/or mixing music through the app.

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Some Digital Influencers received an "invitation box" with a headset + a free 30-day trial voucher from Vivo Música By Napster and a ticket from You Pix inviting to the product launch.

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For Vivo Fibra, the concept was to bring more emotion to the booth space. Following the concept of the product launch campaign "Ultra-speed from end to end," we put a zip line that went from edge to edge of the event, simulating in a ludic way the internet speed in the "real world".

The booth also had to 02 Fiber Power Drive Tracks (slot car) in which the carts were controlled by smartphones and the winner won Vivo Fibra exclusive gifts.

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