A booth or a work of art? In fact, both.

More than just setting up a booth, we decided to connect Vivo to SP-Arte –  the most important art show in São Paulo -, in a genuinely artistic way. 

Eduardo Srur, the artist internationally famous for his urban interventions, was invited to design a work of art that had the essence of the brand. And then, we created Vivo Antena Art Kiosk, the artistic installation inspired by data and cellphone transmission antennas.

The area, in addition to being an integral part of the show, also provided the public with a real experience of the brand, with 4G internet, cellphone chargers, fair guided tour, gifts distribution and much more.

 

PR PRESS:

more than 450 thousand users impacted

more than 800 thousand impressions

more than 40 Vivo mentions

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• Gold on Fip 2017