Challenge: 

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Launch YouTube Gaming App in Brazil, using the Brazil Game Show as time and place to present the plaftorm as a faster way to upload content online. 

 

ldea: 

 

ln order to provide real live experience, we created YouTube Live Download: a stage designed to improuve interaction between creators and their fans. 

The exhibition stand also brought many activations to reproduce the new app functionalities. The major attraction was the Loading Real Content, a Streamline tyrolese with 6m height and 20m length to "download the top youtubers" to the stage, over the entire crowd. The thrill of the ride was also the price for the TOP of the 100 lucky fans who were drafted to try the game. 

 

Besides, the space also relied on FAQ with questions sent by #YouTubenaBGS, emoticon gloves for live reaction, meet and greet autograph sessions and much more! 

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Results: 

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The YouTube Exhibition Stand was one of the hottest spots on BGS over 300,000 visitors gathered in just 4 days. 

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• 2017 - Gran Prix on FIP (Ibero-American Festival of Promotions and Events).

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